Find your home.
UI UX CASE STUDY
ft. NOBROKER
Overview
Nobroker is one of the top platforms in India for those looking for, owning, and representing real estate without involving any middlemen. It provides a wide area of services, from assisting with hassle-free transactions and payments to identifying the ideal properties to buy, rent, or sell. It helps users to save time and money.
Why NoBroker.?
When I moved to a new city, I looked up for a place for rent. So I used Nobroker for a while. Even though it has a good amount of design ideas, there are repetitive information which led to overcrowded screen and I find it is cluttered. As a product designer I wanted to redesign it.
Introduction
Solution
I took the existing mobile app, broke it apart and put it back together in my point of view with my design ideas. I have tried to remove the repetitive information to avoid overcrowded screen.
Design PROCESS
Empathize
Ideate
Prototype
Testing
Empathize
User Research
After conducting thorough user research, they highlighted challenges in the current user interface. Users expressed a desire for enhanced user interface and easy access to the features. Consequently, the redesign strategy was shaped by these findings, leading to the introduction of a novel feature aimed at seamlessly connecting users with potential flatmates. This user-centric approach ensures that the redesigned NoBroker app not only addresses the current needs of its user base but also anticipates and accommodates the evolving dynamics of shared living experiences, filling a crucial gap in the existing platform.
Insights
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Incomplete or inaccurate property information frustrates users.
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Search filters lack specificity, resulting in irrelevant search results.
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Complicated user interface and navigation make it challenging to use the app.
Competitive Analysis
Competitive analysis provides strategic insights into the features of the competitors. I did competitive analysis of 99acres, Magicbricks and Nobroker.
User Persona
After collecting data from interviews and surveys, I created personas that represent the ideal users of our application. Since I am also a user, I'll go with my user persona. It will helping us find improved solutions by giving us a deep understanding of the users' goals, frustrations, and overall personality.
Ideate
User flow
This is the modified user flow of the NOBROKER application. I focused on simplifying the user journey to make the user experience more friendly and interactive to the users.
Prototype
Low - Fidelity Wireframe
Property search
Home services
Profile
Final Product
Property Search
Home Services
Filter
List view of properties
Map view
Property Description
You can directly contact the respective property owner through a phone call or text or NoBroker chat.
Apply loan with low interest rate from the bank.
Mode of transport and the distance from the property to make your travel ease.
Nearby spots that you can visit on your leisure time.
Book your appointments
Conclusion
As I said earlier, I have broke apart the existing user interface of NOBROKER and put it back together with my design ideas. Working with a non-profit was something new to me when I chose this project. However I wanted to take a case study with my personal experience. I hope I made it.
According to Hick's law, I designed the user interface with minimum choices. The previous user interface had many options which made it overcrowded in the first place.
What I learned,
Understand your project
The biggest takeaway from this entire project has been the fact that designs are living things. They are constantly changing and iterating, for better or for worse.
Accessibility vs. Aesthetics
As this is my first Ux Ui design of an mobile application, I got to learn about the color theories and iconography and somewhat of interaction designs.
Thank you
LET’S BUILD SOMETHING TOGETHER
